Residential customers will be your most consistent client base. People rarely want the colors that are on the walls when they move in, and we all have our yearly home projects, whether they be inside or out. Your interactions here will build the foundation for everything else. Build a great reputation, and you’ll have your clients giving you thousands in free advertising to hot leads in addition to what they already paid you.
Commercial opportunities will begin to appear as your reputation for excellence in the residential market makes people want to enlist your company help their own look just as professional! Commercial projects have bigger budgets, often with a “spare no expense” attitude to get whatever they need to impress their clients. Do well here, and reap the huge financial rewards.
Government projects are what business owners would love to do all the time. The government’s biggest concern is getting the job done well and on time. Going over on time or redoing work means spending more money than they originally allocated, and they would much rather spend more money upfront than not meet their budget. Build and keep up your reputation to get these dream jobs!