Leadership Team


Ralph Martin

Fresh Coat

Ralph Martin is the Co-Founder of Fresh Coat. He became the brand’s first franchisee, and during the company’s first 6 years in operation he also held the title of President. Under his leadership, and ever since, Fresh Coat has been consistently recognized both nationally and globally as a top performing franchising system.

For nearly 20 years, Ralph served as Vice President, Maintenance and Engineering for Delta Connection, the nation’s largest regional airline serving multiple destinations throughout the US and Canada. While there, he was responsible for the first technical introduction of the Canadair Regional Jet certified for commercial service in the United States. These engineering disciplines developed in the airline industry were instrumental to his successful build of the Fresh Coat system.

Ralph is a veteran of the US Coast Guard certified as a search and rescue C-130 flight engineer. He holds a graduate degree (MBA) from Xavier University and has resided in Cincinnati, Ohio since 1986.


Tara Riley

Taking over as President of Fresh Coat in late 2014, Tara Riley brings proven senior executive experience to the company, most recently serving as a Vice President in the Comfort Keepers senior care brand.

With over 30 years of executive management and operations experience in franchising, Tara’s greatest success lies in creating profitable growth for franchisees at every stop in her career. Leading teams in a variety of business models including home improvement and remodeling, Tara has experience working within global franchise icons such as McDonald’s as well as in much younger high-growth brands. Also experienced as a business owner, Tara understands the challenges and fears new business owners face and has a passion for helping franchisees push through to success. This experience is instrumental in leading Fresh Coat on a continued path of growth and quest to be the largest painting brand in the world.

Vice President of Operations

Nathan Millhouse

Nathan brings to Fresh Coat two decades of experience in multi-unit, multi-state franchise operations, business coaching and franchise development; coupled with over 5 years of franchise ownership. He has exhibited success in operational soundness, profitability, local marketing and team leadership. He has lead multi-state and nationwide territories for some of the largest and fastest growing franchise brands. His experience being a franchise owner has yielded excellent perspective from an owners standpoint

While Nathan works closely with individual franchise owners on building the brand within their exclusive territories, he also leverages their expertise in continually improving the Fresh Coat franchise system as a whole with new and updated tools aimed at creating a stronger national business.

Marketing Director

Carolyn Liedtke

Carolyn Liedtke adds a depth of experience in brand development and strategic marketing to the Fresh Coat team that is vital in growing brand awareness and driving business. She previously spent 17 years directing the Champion Window brand where she was responsible for multi-channel marketing strategies, new product launches, and everything in between.

Fresh Coat franchisees rely on Carolyn’s ability to create big marketing concepts for the brand, and effectively apply them within each territory to connect with customers, gain their business, and drive referrals from partners. She is a huge fan of the brand and believes in a team environment concept. A group using collaboration, open communication and equally sharing victories and defeats will raise each other up to be better than the day before.

A Proven Business You Can Be Proud Of

Hear From Our Franchisees

Why Choose Fresh Coat?

Our painting franchises are equipped with systems that are proven to work, taking the costly guesswork out of owning a new business. We support our franchisees in the long term, offering them what they need to sustain profitability for years to come. We offer financing for qualified entrepreneurs, so do not hesitate to reach out to us!

  • Turnkey Business

    Open Your Business In Under 6 Weeks!

  • Low Start-Up Costs

    We Even Have Financing Available

  • Home Based

    No building, equipment or supplies

  • RecurringRevenue

    Loyal Customers, Who Love to Refer You

  • Partnership with Sherwin-Williams®

    industry leading expertise and special pricing